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Original Title:	Positioning: The Battle for Your Mind
ISBN:	0071373586 (ISBN13: 9780071373586)
Edition Language:	English

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Al Ries

Paperback | Pages: 213 pages

Rating: 4.04 | 14498 Users | 376 Reviews

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Title	:	Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Author	:	Al Ries
Book Format	:	Paperback
Book Edition	:	First Edition
Pages	:	Pages: 213 pages
Published	:	January 3rd 2001 by McGraw-Hill Companies (first published 1980)
Categories	:	Business. Nonfiction

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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:


Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
Position a follower so that it can occupy a niche not claimed by the leader
Avoid letting a second product ride on the coattails of an established one.
Positioning also shows you how to:


Use leading ad agency techniques to capture the biggest market share and become a household name
Build your strategy around your competition's weaknesses
Reposition a strong competitor and create a weak spot
Use your present position to its best advantage
Choose the best name for your product
Determine when-and why-less is more
Analyze recent trends that affect your positioning.
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Rating Appertaining To Books Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Ratings: 4.04 From 14498 Users | 376 Reviews

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The whole idea about this book is to position your product/company from customers standpoint.We cannot simply compete with the king when we do not position our product. This book will make us think about a product from outside and the reason for doing so is clearly explained. The examples are very insightful. Nevertheless a book which easily gets 5 stars.

An oldie but certainly a goodie. It would be interesting to have this rewritten with today's companies in mind, however the general principals here still ring true. The key takeaway for me here was a not so subtle reminder of just how important a name is when it comes to successful branding & positioning. You'll always be coming from a long way back if you're having to continually compensate for a product or company name that's not right for your position.

ClassicSound marketing strategies. The context is dated. An astute person can pull out the nuggets and apply them in today's marketing world successfully. This book is one to read more than once.

Another 200 page business/marketing book that would have been better published as a pamphlet. There are some great ideas here though, so I can see why its held its classic status.

If you want to choose a name for your children as the new parents or you want to be more productive and reduce fatal mistakes in your career, this book is for you. It's about the power of branding in social life. I read this book because of Seth Godin's books recommendation on marketing and I must say that Al Ries is a great person that teaching you the essence of Positioning. What a great book! I really enjoyed it. After this book, I want to read all the author's works. Now I read this book



One of the classics in marketing. I believe its a concept that should be known by every marketer.